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Call us now: +604-222 8915 | Mon - Fri: 9:00 - 17:00
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Mon - Fri: 9:00 - 17:00
The “Iceberg of Ignorance” concept illustrates how executives tend to be less aware of frontline problems. It suggests that while frontline employees may be aware of up to 100% of the issues, executives may only be aware of around 4% of them, akin to the visible tip of an iceberg. This concept underscores the importance of communication , audit and feedback channels within organizations to bridge this knowledge gap.
The “Iceberg of Ignorance” concept was introduced by consultant and author Sidney Yoshida in the 1989 article “Quality Circles: The Iceberg of Ignorance” in the Harvard Business Review. The concept illustrates how information about problems within an organization tends to get filtered out as it moves up the hierarchy.
Here’s a basic overview:
The “Iceberg of Ignorance” highlights the importance of creating channels for effective communication and feedback throughout all levels of an organization. By encouraging open communication and ensuring that information flows freely from frontline workers to top management, organizations can become more responsive to challenges and better equipped to address issues before they escalate.